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Freeport High School

Business/Marketing Department

 

                         

                 

BUSINESS/MARKETING DEPARTMENT TEACHERS

Ms. DiThomas

Ms. Hawthorne
Ms. Shultis
Ms. Tawil


The Business/Marketing Department offers a Career & Technical Education (CTE) program in Business Office Automation Technology. This program is available to all students at Freeport High School and is designed to provide a structured sequence of courses that will allow for college credit options, work based learning experiences and employment opportunities.


Business/Marketing Department Course Offerings


Half -Year Courses:

 

CAREER AND FINANCIAL MANAGEMENT

– In today’s challenging and constantly changing economy you must be able to make fiscally sound decisions! This half-year course helps students on their way to becoming financially responsible adults. They will learn skills which will help them to take charge of their own finances and make intelligent and responsible decisions in regards to their current and future income. Topics include making wise spending decisions, budgeting, savings, checking, the use and abuse of credit, understanding of and filing personal income taxes, planning a career and resume preparation. This course will introduce you to the realities of life as they pertain to spending and saving and provide you with opportunities for self-awareness and the acquisition of the tools necessary to become financially independent working citizens.

**Requirement for the CTE Business Office Automation Technology Program


COMPUTERIZED KEYBOARDING

– Keyboarding is the KEY to success at all future jobs and makes life easier for college students. This course is designed to teach keyboard mastery by touch, and improve speed and accuracy. Students will further develop and enhance skills using Microsoft Word for producing personal, educational, and professional documents.
**Requirement for the CTE Business Office Automation Technology Program


FASHION MARKETING

- Students will learn about fashion trends, marketing functions, and tasks performed by fashion employees with project based, hands-on-experiences.


WEB PAGE DESIGN

- Create dynamic Web Sites using Google Sites and other software. You will learn how to use headings, themes, insert graphics, hyperlinks, sound, video, forms, buttons, and dynamic effects. Projects include creating your own personal website and incorporating the use of social media.

 

ENTREPRENEUSHIP - How would you like to start your own business? Entrepreneurship focuses on developing a business plan that will get you started on the road to success. Students will be exposed to all the sides of owning, operating, and advertising a business. Business strategies for both online and storefront businesses will be explored. Students will have the opportunity to create businesses of their own and learn how to be their own boss.

 

SOCIAL MEDIA MARKETING - This course lays the foundation of social media marketing. You will explore social media marketing, including the history and the different social media channels that exist. You will learn how to select a social media channel that fits your needs, set goals for success, and determine who your target audience is. You will also learn to understand the major social media platforms, how they function, and what role they play in marketing to consumers.

 

Full -Year Courses:


ACCOUNTING I – Calling all ACCOUNTANTS! Due to the severe shortage of employees in this field, accounting is rapidly becoming one of the most popular college majors. Learn the complete bookkeeping cycle from the opening of a business to closing at the end of the fiscal period. You will learn journal and ledger entries, accounts payable, accounts receivable, payroll, financial statements and all bookkeeping functions.
**Dual Enrollment College Credit Available

VIRTUAL ENTERPRISE (VE) - In this course students will create and manage a simulated business. Students take on the role of employees and are involved in actual “on-the-job” work experiences including administration, sales, marketing, accounting, and human resources; The virtual company conducts business with other virtual firms nationally and internationally. Guided by a teacher/facilitator and business mentors, the VE program empowers and motivates students to develop a range of academic business skills that prepares them for success in employment, education and the community. Students work in one or more departments within the VE organization and are expected to work individually and as a member of a team to fulfill the responsibilities and tasks associated with each department. Students develop initiative, creativity, responsibility and enhanced oral and written communication skills. Three college credits may be obtained through Farmingdale State College upon completion of this course.
**Requirement for the CTE Business Office Automation Technology Program
**Dual Enrollment College Credit Available

BUSINESS AND PERSONAL LAW – Learn how to apply the fundamental principles of law that involve your personal and occupational life. Criminal law, civil law, employment law, contract law, marriage, and family law are covered. Know your rights in the legal system.
**Dual Enrollment College Credit Available

HOTEL/RESTAURANT MANAGEMENT – Hospitality, the world’s largest and fastest growing industry provides 1 out of every 8 jobs today! You will learn about food and beverage, lodging, recreation, travel and tourism. Explore careers in this exciting field through field trips to restaurants, hotels and colleges.

SPORTS & ENTERTAINMENT MARKETING - Would you like to become a part of one of the fastest growing college majors and one of the most exciting industries? Are you interested in a career in the sports or entertainment industry? Interested in playing for a professional sports team? You will learn about principles of marketing, how teams are owned and operated, management principles, collective bargaining, contracts and sports law. Students will be participating in running virtual sports leagues and will be building virtual stadiums.

COMPUTER APPLICATIONS FOR COLLEGE/RESEARCH AND THE WORKPLACE - Are your computer skills up to the demands of 21st-century research, college and workplace requirements? Become proficient in Microsoft Word, Excel. Design and produce newsletters, brochures and business cards in Microsoft Publisher. Create exciting and professional projects and presentations using PowerPoint. Colleges as well as the workplace are increasingly dependent upon technology. Students will become proficient in these MS Office programs in preparation for the MS Office Specialist Certification (MOS). In addition students will collaborate with Google apps like Docs, Sheets, Slides and Forms.
**Requirement for the CTE Business Office Automation Technology Program